Corvette Will Become an Independent Brand
For seventy years, the Corvette has been the pinnacle of the Chevrolet lineup . The legendary sports car, now in its eighth generation, is an undisputed American icon, as well as one of the world’s best performance-for-price supercars. However, General Motors could be engineering a divorce between Chevrolet and Corvette. Following the example of firms such as Citroën and DS , SEAT and CUPRA , or Volvo and Polestar , the North American giant would be planning to turn Corvette into a full-fledged brand completely independent of Chevrolet, which would allow it to compete for one on one against heavyweights like Lotus. , Maserati and Porsche. Everything indicates that Corvette will be, along with Cadillac and Hummer, one of the brands that will star in the return of General Motors to Europe in the middle of the decade. The company will bet on a direct and online sales model , focusing on 100% electric premium proposals due to their high profitability (Cadillac Lyriq and Celestiq , GM